Why Threads Soft Goods Is Becoming a Go-To Textile Resource for Interior Designers

Why Thread Soft Goods Is Becoming a Designer Favorite

In a world where “handmade” has become a marketing buzzword, Threads Soft Goods actually means it.

During a recent special edition of Daniel House Club’s Concierge Hour, we welcomed Eileen Applebaum, founder of Threads Soft Goods, for a deep dive into the brand’s philosophy, and why interior designers are taking notice.

With more than 35 years in the home furnishings industry, Eileen’s background spans antique textiles, major retail brands, and a lifelong obsession with craft. That experience shows up in every Threads Soft Goods piece, which leans heavily into heritage techniques that are becoming increasingly rare in modern production.

We’re talking hand embroidery, hand beading, appliqué, and hand weaving - not digital prints pretending to be something they’re not. Many of the pillows and throws are made using traditional methods like silk shibori dyeing and wool crewel embroidery from Kashmir, techniques that bring real depth and soul to a space.

Equally important? Materials matter. Threads Soft Goods works exclusively with natural fibers - think wild silk, wool, alpaca from Peru, jute, and cotton chenille. No synthetics. No shortcuts. Just beautiful, tactile textiles that feel as good as they look.

Then there’s what Eileen calls the brand’s “secret sauce”: the details. Jewelry-like zipper pulls. Eyelash fringe. Patterns that wrap all the way around to the back of the pillow (because yes, designers notice). These are the small, thoughtful moments that elevate a decorative accent into a true design feature.

And here’s the part designers really love: everything is in stock and ready to ship from their Atlanta warehouse. No six-month lead times. No guesswork. Just gorgeous, handmade pillows and throws that can actually meet a project deadline.

Threads Soft Goods proves that you don’t have to choose between craftsmanship and convenience - and for interior designers sourcing distinctive finishing layers, that’s a very big deal.