What Your Interior Design Website Is Really Saying: 3 Live Audits + Smart Fixes from RDW Design Studio

Your website might be pretty, but is it pulling its weight?

During our October Concierge Hour, we invited Robyn White of RDW Design Studio to audit three member websites live. Robyn works with interior designers every day, which means she has a sixth sense for what makes a client click… and what makes a client quietly close the tab and wander off to Pinterest.

Here are the biggest takeaways every designer should steal:

1. Your Homepage Is the Digital Version of “Curb Appeal”

For designer Gwen Canfield, Robyn emphasized that the homepage, especially the hero section, needs to deliver absolute clarity immediately. That means:

• An aspirational image that represents your best work

• Clear messaging about what you do and who you do it for

• No distractions (sorry, social icons — off to the footer you go)

The call-to-action button got a gold star, but duplicate links got a gentle nudge toward simplification.

2. Your About Page Should Feel Like a Conversation, Not a Résumé

Alice Tshilenge Ballery’s About page earned praise for its personality, welcoming copy, and memorable “Bonjour” greeting. Robyn noted that clients want to know your story, but they also want to know your business’s story. Striking that balance is what builds trust.

And the family photo debate? Robyn says: it depends on the brand. (Translation: if it supports your story, go for it. If it’s there because you just love your dog… maybe not.)

3. Your Services Page Is a Sales Page — Treat It Like One

Designer Lauren Smith’s services page was beautiful, balanced, and well-organized — but missing one crucial ingredient: emotional transformation.

Robyn reminded us that interior design is a luxury service. Clients want to feel excited, relieved, understood, and not buried in industry jargon. She recommended:

• Adding a warm introductory paragraph

• Focusing on transformation, not tasks

• Including at least one testimonial

• Considering a tasteful FAQ for SEO and clarity

Small changes, big impact.

Why These Tweaks Matter

Clients don’t hire you because you measure walls. They hire you because they want their lives to feel calmer, more beautiful, more functional. Your website should reflect that emotional payoff, not hide it behind technical copy and five competing buttons.

A website that converts isn’t necessarily a website that’s fancier. It’s a website that’s clearer.

Your dream clients are out there. Let’s make sure your website is ready for them.