Meet the Team
Alexander Spalding, CEO
Alex plots the general Daniel House strategy. He works to support all internal activity to ensure we are supporting our team and customers as best as possible. He studied at Texas A&M, earning degrees in Finance and Business Honors, as well as at the University of Oxford, studying Theology and Apologetics. He’s worked in training & finance roles in at Bergstrom Automotive, Young Life, and M.J. Murdock Charitable Trust. While at Oxford, he founded the Spaldeian Library - a social club and lending library. Alex is an avid traveller, a voracious reader, and has dabbled in fencing and polo.
Peter Spalding, Chief Brand Officer
Peter Spalding oversees the Brand at Daniel House. He is making sure our vendors and marketing align, not just with who we want to be, but who our customers want to be. He holds a B.A. in Architecture History and Urban Design from NYU, as well as a certificate from the Institute of Classical Architecture and Art. Before launching his own practice, Peter collaborated with numerous architecture and design firms in Manhattan. His work has been featured in The Wall Street Journal, as well as on the cover of American Arts Quarterly. He’s an avid runner, fair-weather skier, and lifelong student of architecture.
Caleb Iorg, COO & CFO
Caleb manages the operational execution of Daniel House Club and also oversees the accounting and finance function of the business. Caleb’s passion is to make sure the back-end operations run smoothly and efficiently, giving all of our customers a great experience every time they interact with us. Caleb has BA and an MBA in Finance, both from the University of Oregon. Caleb spent 10 years as COO/CFO for two e-commerce companies in the eyewear industry (Society43 and Revant Optics) before joining Daniel House. Caleb loves spending time with his wife and two daughters, traveling, and playing or watching sports.