DHC x BOD

Beyond the Budget:

Designing Profit, Value, and Authority in Your Interior Design Business
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Stop designing around the budget — and start designing around profit.

What if budgeting less—and thinking bigger—was the key to better design and better profits?

In this dynamic 1-hour webinar, Kimberley Seldon, founder of Business of Design®, brings together three powerful ideas every interior designer needs to master today: specifying with confidence, leveraging vendor partnerships, and building a business model that doesn’t rely solely on design fees.

You’ll learn how to move beyond price-driven decisions and instead propose the best solutions for your clients—solutions that elevate your brand, deepen client trust, and improve profitability. Kimberley will also unpack how strategic vendor relationships can reduce your workload while increasing margins, and why successful designers stop waiting for permission and start setting the terms of their business.

Presented in partnership with Daniel House Club, this webinar is for designers who are ready to stop playing small, step into authority, and design businesses that work as beautifully as the spaces they create.

Date: April 14 Format: Live 1-hour webinar Led by: Kimberley Seldon, Business of Design® In partnership with: Daniel House Club

By the end of this webinar, you will be able to:

  • Specify with confidence, not fear Learn how to recommend the best products and solutions—without defaulting to the lowest price—and why this strengthens both your designs and client relationships.
  • Elevate your role from order-taker to trusted expert Discover how to go beyond the brief and guide clients toward what they truly need, even when they can’t articulate it themselves.
  • Increase profitability through smarter vendor partnerships See how working in harmony with key vendors can save time, reduce stress, and improve margins—without doing more work.
  • Build a business model that doesn’t rely on fees alone Understand why design fees are only part of the picture, and how successful designers take control by setting the terms and structuring for profit.
  • Design a business that supports your life—not the other way around Learn how clarity, authority, and alignment lead to more sustainable success.